6 Magento Optimisation Tips to Drive More Sales
What is Magento? Magento is a hugely popular eCommerce platform and for good reason. It offers merchants incredible flexibility and power to create a store that meets their exact needs. However, with great power comes great responsibility! Magento can be tricky to get the most out of, especially when it comes to optimising your store for maximum sales. In this blog post, we will discuss 6 Magento optimisation tips that will help you drive more sales through your online store.
1. Understand Magento’s Capability
Software
Make sure your Magento store is running on the latest version. Magento regularly releases new versions with security updates and performance enhancements. Keeping your Magento store up-to-date is crucial to ensuring optimal performance and security.
Features
The Magento eCommerce software offers users a flexible online shopping cart system. It gives users control over the look, content and functionality of their online retail presence, enabling you to make your online sales channels unique. It also provides essential and valuable marketing tools, such as search engine optimisation (SEO) and catalogue marketing tools.
2. Your Homepage is Your Store Front
How many times have you clicked on the homepage of a website and just come straight back out?
Making a website’s home page interesting and more ‘sticky’ is important. If users don’t find the content engaging they will bounce and this will negatively impact SEO. The trick is to make the most of your homepage real estate. You can do this by not wasting space on irrelevant content or low-quality photos.
Over complicated design can be a waste, distracting elements will overwhelm the customer and will overpower informative content.
The key here really isn’t just filling up every inch possible with pretty pictures. Focus on aesthetics without losing the knowledge that ‘content is king’.
3. Don’t Skimp on Search Engine Optimisation
Use Magento’s built-in SEO features. Magento offers a number of powerful SEO features that can help improve your visibility in the search engines. By utilising Magento’s SEO features, you can help improve your ranking in the search results and drive more traffic to your Magento store.
SEO: Optimise Your Images
Magento can be quite resource-intensive, especially when it comes to loading images. Optimising your images for the web will reduce the size of the image file whilst maintaining quality and increasing website speed. This will positively impact the performance of your Magento store.
SEO: Improve Your Site Speed
Use Magento’s built-in caching mechanisms. Magento offers a number of different caching mechanisms that can help improve the performance of your store. By utilising these caching mechanisms, you can see significant improvements in both the speed and stability of your Magento store.
Magento 2’s Lazy Load extension is a great way to improve page speed and reduce the size of your website. It acts by loading the initial viewport and continues to load smaller chunks of the page as the user scrolls the website.
SEO: ‘Content is King’
One way to improve search engine optimisation is to keep the content fresh and your website updated. Marketers will often do this by posting blogs on a variety of subjects relevant to the industry or product that you supply.
If there is one thing that you take away from this blog post, it is this: content is king. What does that mean for your business? It means that you need to be creating content on a regular basis if you want to see organic growth and results.
Why is content so important? There are several reasons:
- First, good content helps you rank higher on search engine results pages (SERPs).
- Second, well-written content helps to establish your brand as an authority in your industry.
- Finally, high-quality content will keep people coming back to your website time and time again.
An easy way to think of content ideas is to start with the customer’s queries or FAQs. Simply use ‘how to’ or ‘hints and tips’ followed by your product or service and you can often create a question worth answering.
So what are you waiting for? Start writing!
4. Call the Customer to Action
What is a call to action? A call to action (CTA) is a phrase or button on your website that tells your customers what you want them to do. It could be anything from “sign up for our newsletter” to “buy now.” Having a strong call to action is essential for converting website visitors into customers.
This enhances the customer journey by giving them a clear path without the need to go back.
7 Key CTA Tips:
• Use persuasive language
• Keep it short and sweet
• Use first person point of view
• Use action verbs
• Include a sense of urgency
• Make it visually appealing
• Test, test, test!
5. Make your Business Social
Social media, what would we do without it? Almost every business has a social media presence these days. But not all businesses are using social media to its fullest potential for sales.
When used correctly, social media can help you to connect with more potential customers, build relationships, and increase brand awareness. All these things can lead to more sales and business success. So, if you’re not using social media for sales yet, now is the time to start!
Across the world:
• Facebook has 3.5 billion users
• Instagram has 2.3 billion users
• X/Twitter 370 million users
• That’s without mentioning LinkedIn, Pinterest etc.
With this amount of users, it’s no wonder companies are looking to reach their target audience through social media platforms. The Magento eCommerce platform makes it easy to convert social media engagement into website hits, and therefore sales. With just a few clicks customers can purchase your products and services.
Why not create a YouTube channel where you can upload vlogs sharing your expertise on a subject where you can include some of your products. Viewers who see your products being used will be inspired to buy.
6. eCommerce Fulfilment by Adstral
Once your Magento eCommerce is reaching your desired target customer you will receive an influx of sales. Outsourcing your order fulfilment to a company which specialises in eCommerce order fulfilment will save you time, and best of all, money.
What is eCommerce fulfilment? eCommerce fulfilment is the process of getting products from a supplier to a customer. This can be a daunting task, especially for new eCommerce businesses. There are many things to consider when setting up your fulfilment process, such as shipping methods, delivery times, and inventory management.
