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10 Shopify optimisation tips to drive more sales to your online store

For high street stores, the bigger the footfall the more potential for sales. This is exactly the same for online retailers – the more traffic you have to your website, the more sales.  But how do you drive more traffic to your website? Here are our top 10 Shopify optimisation tips.

1. Make the most of your Shopify software

A complete eCommerce platform, Shopify enables customers to create a website and online shopping cart.  However, as well as the website, it also lets users sell their products on a range of other platforms such as mobile, social media, pop-up shops etc.  Using all the tools that Shopify provides will drive more customers to your online store with the potential of increased sales.

2. Make your website appealing

The pictures of your products need to inspire your customers to buy. When photographing your products, place them in a setting where they are likely to be used, i.e. candlesticks set on a dressed dining table, a bird bath in a garden setting. Use good lighting to show off your products at their best.

3. Choose your keywords carefully

Well-researched and utilised SEO (Search Engine Optimisation) will help your website rise to the top of search engine listings. Choose carefully the keywords you use, think about the words your target audience would use to search for products.  Once you have decided on the right keywords, make sure that they are used in titles, headings and within the body of the text.

4. Instagram

Shopify are Instagram partners which enables shoppers to tap on an image to get product information.  If they then wish to buy, they click on the product information which takes them through to your Shopify store. By creating and linking an Instagram account to your Shopify shopping cart, this enables customers to buy in a couple of clicks.

5. Make friends with Facebook

As at the 3rd quarter of 2019, Facebook reported 2.45 billion users (Instagram – 1 billion). The Shopify store connects easily with business Facebook stores, making it simple for Facebook users to buy your products.

6. Enlist the help of your customers

Offer regular customers a unique code that they can give to a friend to use on your website. At the point of purchase, the friend will receive a discount and your customer gets money off their next order for that introduction.

7. Get other websites to link to yours

Companies high up search engine rankings will not only have great SEO, they will probably have a lot of other websites linking to them. The more links a website has, the better your search engine results.

This however is not an easy task. The best way to do this is to research blogs and contact those who fit your brand. Ask if you can write a guest blog, which will feature with a link to your website.

8. Don’t wait until Black Friday to hold a sale

Sales, money off when spending over a certain amount, free shipping, discounts, and BOGOFs (buy one, get one free) are all great ways of driving up sales. Promote these campaigns on your social media sites as well as sending emails to your existing client base.

9. Launch a competition

Shopify and social media go hand in hand. Therefore, why not run a competition on social media such as for every ‘follow’ and ‘retweet’ or ‘like’ enters that person into a draw to win some of your products.  This not only drives up followers to your social media platforms, but will drive up traffic to your website, which will lead to increased sales.

10. Deliver on your promises

Importantly, the last of our top 10 Shopify optimisation tips.

It’s all well and good driving up your online sales, but if you don’t have the capacity to fulfil these orders on time, your customers aren’t likely to return. Rather than having to manage a stock warehouse, deal with postal services and employ new staff, it’s always best to outsource your order fulfilment obligations to a professional 3PL company who are experts in this field.

A fulfilment company will be able to link to your online sales software and automatically download orders. They will be able to store your stock and then pick, pack and despatch orders as and when they are received, ensuring your customers get their orders on time.

Find out more about Shopify eCommerce fulfilment, go to our Shopify page.


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