KNOWLEDGE CENTRE

What makes a successful mailing campaign?

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successful mailings

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Ask any marketer, and they will tell you it’s the glossy sales literature or promotional items that will make your mailing campaign a success.

However, spending a vast amount of money on the ‘look’ of the mailing without giving as much time and thought into how you are going to fulfil the mailing campaign could lead to failure.

Fulfilment is critical for the success of a mailing campaign, which is why it is vital that you choose your fulfilment partner with care.

When you have spent a good part of your direct marketing budget on the creative side of the campaign, such as design and printing, you need to know that when your printed collateral or promotional item lands on the desk or doorstep of your target audience, they will be in the same condition as when they left the printer or manufacturer.

Sloppy picking and packing or the wrong choice of envelope/wrapping could mean that your carefully thought out, and expensively printed items are damaged – not the image you want for your brand.

At Adstral, we have a team of people who really care about fulfilment. They put as much care into picking, packing and despatching as you put in to creating and producing your campaign.

We understand the amount of work and cost that goes into creating a mailing campaign and will do all we can to help your campaign be successful, helping your recipients act and engage with your brand.

When you choose us as your fulfilment partner, we will ensure that:

• Our team will give your campaign fulfilment the same respect and care that you have put into producing it.
• Your campaign fulfilment is packed appropriately and adequately to minimise the risk of damage.
• Every staff member who handles your campaign fulfilment will sign their name to the task – assuring quality control.
• We will provide you with a bespoke service that meets your needs.
• The mailing is sent out to your timescales.

We are experts in the picking, packing and distribution of a wide and varied range of high-volume items, ensuring that your fulfilment is delivered in excellent condition, on time and to budget. We will work closely with you to ensure that we provide you with a service that exceeds your expectations.

To find out more, or to speak to one of our team about your next mailing campaign, please call us on 01793 725043 or complete your details on our contact form and we will get back to you.

Want to find out if our fulfilment service is for you?